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>J.Y.J versus Avex and SM: Who’s at fault?
http://aspop.info on 08.01.2011, 20:07 (UTC) | | |
“We can’t shake off the thought that Avex was using the three of us as tools to make more profits instead of treating us as artists.” – J.Y.J
With that single sentence, millions of fans around the world were incited into a frenzy about how the evil, greedy workings of Avex were preventing their beloved J.Y.J from continuing promotions.
Now if that scenario sounds familiar, it should, as it’s eerily similar to the one played out with SM Entertainment a little over a year ago.
Both times that J.Y.J came under fire from their companies, fans quickly came to their rescue and defended their actions in overwhelming numbers, proving that the international K-pop community is well anchored on the side of the idol trio.
Despite the seemingly unanimous disdain for SM’s and Avex’s respective roles in this controversy, I have to step back from all the emotional reactions, and reflect on whether the two companies actually deserve these horrifying depictions.
After all, it’s easy for fans to paint their idols as martyrs in the cut-throat world of the music business, but it’s just as easy for them to lose their rational thought process.
The biggest argument against the companies, particularly SM, is that they stuck TVXQ with “unfair” 13-year contracts, that they worked TVXQ to exhaustion without adequate compensation, and that the companies didn’t listen to contract requests.
I suppose to the layman, those things do sound ridiculous, but by and large, I think it depends on the vantage point.
In my opinion, it’s important to remember that these companies invest hundreds of thousands, if not millions, of dollars, as well as precious time, to develop and train these idol groups. As a result, in order to secure a return, they must come up with contracts that assure their potential profit margin. Consequently, a lengthy contract and a large share of the group’s profitability are what they need to take in order to guarantee a return for themselves and their shareholders.
Everybody focuses on the underdog stories, but remember that the company still has to eat all the costs of training and promoting even if the group bombs; their risk is always significantly higher, so why shouldn’t their rewards also be high when they have a hit? And it’s not like these companies only shell out the money for trainees: even for successful groups, the companies pay for everything. Plane fare, meals, hotels, car rentals, promotions, recording, writers, producers, drivers – whatever the group needs, they’re paying for it.
A consistent reaction from J.Y.J to the legal proceedings and dropped promotions is an attempt to rake in sympathy from their fans. The key for them is to spin the situation into a woeful story in which it always appears that a greedy company is forcing the poor, innocent talents to do things that they don’t want to to do. They want everybody to believe that their only goal in life is to please the fans and to make music for the art of it. For example, J.Y.J demanded 2.5 million dollars from the lawsuit, even though they said they were worth 10 million. Why the lesser amount? Again, it’s to create the perception that although they were demanding a lot of money, they weren’t being greedy, because they only demanded 25% of what they thought they deserved.
So why do they utilize this spin? Because it works.
While both sides are partially at fault for this mess, there has been overwhelming blame placed at the feet of SM Entertainment and Avex.
The cold, hard reality though, is that people do seek to gain financial profitability. Companies are not run by heartless machines hell-bent on destroying the dreams of young idols; they are run by motives of self-interest, both for themselves and their shareholders.
Additionally, idols are not ‘perfect angels’, despite what fans may believe. Like the corporations, but on a small scale, they do have their own interests, their own success, and their own money at heart. J.Y.J, despite the image they attempt to play up, are also humans who desire monetary returns for their work. Again, there’s nothing wrong with that, but both sides are essentially trying to accomplish similar goals, so why the vastly different reactions?
I expect the response to this article to be negative, mainly because it takes the opposite stance of what most fans of K-pop want to hear. After all, this isn’t a stance specifically about J.Y.J, it’s really about all artists (especially idol groups) and the reality of their situations.
I know people will cry out in anger about bias and other commonly made excuses, but the point of this entire article is to get people to even consider both sides, and that both sides can make mistakes. Because presently? Fans are treating both the companies and the idols as if they are non-human entities fighting a war of good and evil – but the reality is that they are both a collection of humans looking out for themselves.
The word of idols is not the word of God. They are not flawless, and their intentions are not always pure. In that same vein, all companies are not evil machines hell-bent on preventing your favorite artists from becoming rich and successful. I’m not asking fans to side with SM and start becoming antis, I’m just asking for rational thought. I’m asking to remember that J.Y.J and other idols are also human, something that I think a lot of fans lose sight of.
What are your thoughts on the issue? Tell me in the comments.
Note: This article does not reflect the opinions of allkpop, only of the author. | | | |
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Jaejoong’s Message to ChunJaeSu’s Lawyer
baidutvxq on 31.01.2010, 20:55 (UTC) | | |  .
On Jaejoong’s b-day, Korean fans thanked their lawyer, and this was his reply:
the lawyer said that Jaejoong asked him to tell the fans something, but the lawyer didn’t think the time was right. he said
“If its not too late now, I would like to tell everyone.”
“Jaejoong said – Everything will be okay as long as the fans will wait for us, when we are in the situation with our company, and before the outcome of what will happen with TVXQ, until the end, if the fans could wait for us then everything will be alright. I will work harder- “ | | | |
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DBSK “Break Out” their new single
http://popseoul.com on 27.12.2009, 14:55 (UTC) | | |  Here we are, fangirls. Some new material from the boys of DBSK. Amidst the tumultuous legal affair with SME, DBSK has finally emerged with their 29th Japanese single, “BREAK OUT!“. Although the single is schedule for release on January 27th, 2010, the song has recently revealed. Also look forward to the PV sometime in the new year. | | | |
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Jaejoong of Dong-bang-shin-ki is dating
http://popseoul.com on 03.12.2009, 20:10 (UTC) | | |  Hero JaeJoong of idol group, Dong-bang-shin-ki is rumored to be dating Japanese actress Abiru Yuu.
A Japanese weekly magazine ‘Female Seven’ reported that:
JaeJoong and Abiru Yuu were spotted together on date in Tokyo recently. The pair first were seen at a dining bar in early October at around 3 am. Abiru Yuu, standing beside Jaejoong, was wearing no makeup. .”
“…and maybe due to drinking, there was skinship between them. Since Jaejoong is 20 cm taller, they kept looking into each others eyes”
Of course, a representative for Jaejoong denied the hookup, stating it was “Not true. JaeJoong was in Korea early October.” And according to Avex Japan, JaeJoong has never met Abiru Yuu.
Could this be true? | | | |
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Jaejoong, Junsu and Yoochun of TVXQ are free agents?
http://popseoul.com on 03.12.2009, 20:05 (UTC) | | | Can this be?
Hero Jae-joong, Xiah Jun-su and Micky Yoo-chun of idol group, Dong-bang-shin-ki have taken their management company, SM Entertainment to court to dispute their air-tight, “lifelong” contract.
And the Seoul Central Court ruled in favor of the boys. Their 13 year contract with the entertainment giant (in Korea) was considered as a “lifetime” contract and that the terms in the contract were not considered reasonable. As a result, in 2 weeks time, their contracts with SM will be invalid. In addition, the 3 amigos will be starting legal action on profit distribution, i.e. SM is taking too big of a chunk.
Now the boys are free to pursue individual activities and/or partner up with other management companies.
Although this sounds good on paper, do you think SM will allow them to be “free agents”? The entertainment industry in Korea is extremely small and tight-knit. | | | |
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TVXQ attracts 40,000 fans to Shanghai concert, Monday October 5, 2009 Korea
quotation on 08.10.2009, 14:52 (UTC) | | |
Top South Korean idol group TVXQ held concert in China on Friday, singing in front of a fully-packed 40,000 audience at the Hongkuo Soccer Stadium in Shanghai.
The five-member boy band, performing in the city for the first time in a year, sang a total of 26 songs including tracks from their most recent fourth album "MIROTIC" and previous hit songs, according to SM Entertainment.
The concert was part of TVXQ's third Asia tour which took off in Seoul in February and has also been held in Beijing and Nangjing.
"It was a special time for us where we were able to feel the love of our Chinese fans," the group was quoted as saying. "We always thank you for the great support."
The band has been one of South Korea's most successful idol groups since their debut in 2003. However, three of its members -- Hero, Micky and Xiah -- filed a lawsuit against SM in July saying that 13-year contract with SM Entertainment is too long and asked the court for provisional disposition of it. | | | |
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